Ditch the formulas and focus on what really matters: creating content that makes you feel good and makes your ideal client want to buy!
Are you struggling with knowing what to post on social media? Does the copy on your website sound a bit robotic and stale? Do you feel like you’re selling a little piece of your soul every time you think about showing up online?
It doesn’t have to be this way.
The good news is: you don’t have to do what everyone else is doing in order to be successful online.
In fact, you can build a thriving content marketing strategy by staying true to your values and being your authentic self.
That’s right. It’s time to ditch the formulas and start carving your own path.
What can you expect in this workshop series?
Session 1: Dig Deep
♦ Discover your “why” – not just as it applies to business, but how it helps to define your big and incredible life.
♦ Develop your brand pillars and use them as the foundation of your marketing.
Session 2: Attract Your Dream Client
♦ Define and attract your dream client (and start letting go of your fears of pushing away the wrong one).
♦ Position yourself to stand out in a crowded marketplace.
Session 3: Level Up Your Website
♦ Perform an audit of your website.
♦ Learn how to write website copy that your audience can’t get enough of.
Session 4: Show Up on Social
♦ Build a social media strategy that makes your heart sing.
♦ Start creating authentic social media content with ease and purpose.
♦ Grow your business online by showing up as your confident self.
Walk away with a strategy + content that you can actually use (and feel incredibly proud of).
Total Investment for All Four Sessions: $195 +HST
Wednesday, March 4th, 11th, 18th and 25th | 11:30am – 1pm
Carly Ottaway is the CEO and founder of Web of Words, a content marketing agency focused on helping entrepreneurs grow their businesses with authentic content that converts. She brings over 10 years of experience working in social media marketing. A journalist and copywriter by trade, Carly is passionate about empowering business owners to articulate their stories with purpose, and create more profit without sacrificing their values. Carly’s work has been published in Maclean’s, Canadian Business, Zoomer and The Globe and Mail. Follow her on Instagram: @webofwords_ / @carlythecopywriter.